Some advertisers prioritize creating advertisements that drive viewers to take action, that is, to download the game.

How advertisers do bad gaming advertising Given the rising popularity of implementing such advertisements, these purposefully bad advertisements are unfortunately likely to be around for long.

Unlike traditional advertising, which aims to present a product in a favorable light, gaming advertisements show the capacity of executing the opposite. With such fierce rivalry, it is only natural for game developers to optimize their advertising methods to attract a larger audience. The mobile gaming industry alone generated $77.2 billion in sales in 2020, making it one of the most profitable industries in the world. Its cringe-worthy advertisements and usage of fake gameplay sharply increasing its revenue having been downloaded over 438.5 million times and making $1.49 billion in less than 4 years. So, contrary to public criticism, why are companies deliberately bad mobile game advertisements? Despite all the bad reputation, bad gameplay advertisements are actually working for companies like HomeScapes. It’s almost like an insult to the user’s intelligence (why choose a bomb)! Many have sought social media and community pages to express their annoyance towards these advertisements. Ever seen advertising videos of poor gameplay, such as repeatedly selecting the wrong options, even if the answer is ridiculously obvious?

Why is homescapes not like the ad